Glints ExpertClass — Indonesia’s Rising Learning Platform
Overview
Learners needed clear navigation and credible outcomes to build trust in ExpertClass. To scale, Glints had to move beyond a fragmented web add-on and make ExpertClass a core part of its mobile career ecosystem. I led the redesign of the journey to improve navigation, build learner trust, and drive engagement.
Outcome
The new experience unlocked 27K+ weekly active users, with 45%+ from mobile in 8 months, turning ExpertClass into a growth engine for Glints’ app.
My Role
Sole Product Designer, driving research, design, and cross-team collaboration to ship the new mobile experience.
Team
1 PM, 5 Engineers
Timeline
Nov 2021 - Apr 2022
Platform
EdTeh (B2C Mobile App)
Where it Began
Bringing Learning Into the Career Journey
Glints’ LinkedIn Learning
Glints is Southeast Asia’s leading career ecosystem, connecting young professionals with jobs and skills. ExpertClass was its LinkedIn Learning: live expert-led sessions helping professionals upskill. By 2021, ExpertClass had grown on the web but remained disconnected from Glints’ fast-growing mobile app.
Indonesia
Main Market
2K+
Monthly Learners
1K+
Live Classes
Embedding Learning Into the App
Glints connected learning with hiring in one ecosystem. Job seekers upskilled through ExpertClass, then applied with proof of learning inside the app. Embedding ExpertClass unified scattered touchpoints into one mobile career journey.
Challenge
A Web Product Out of Place on Mobile
ExpertClass was built for web but had to grow inside Glints’ mobile app. The learning journey needed a redesign to make exploration intuitive, checkout compliant, and flows cohesive for new and return learners.
Exploration friction
Dual navigation of class format and topic confused learners on small screens.
Checkout constraint
Android required in-app payment, but current flows still used redirects.
Fragmented flows
Tickets and post-class certificates were scattered across web links.
My Role
Navigator Turning Research Into Clarity
I turned research into scope and design direction, aligning local insights with product goals and keeping cross-functional teams focused under tight time and resources.
Research & Discovery
Competitors revealed best practices, learners exposed our gaps
Competitor Analysis
Best Practices Driving Discovery and Momentum
Local and international competitors built funnels around three moves: topic-based navigation with filters and sorting to ease exploration, sticky CTAs to reduce friction, and upfront essentials with T&Cs to drive trust and faster decisions.
Concept Testing
Topic-First Chosen as the Primary Navigation
With local ops support, I tested two navigation prototypes with five ExpertClass learners of varying familiarity. Participants found topic-first intuitive since most platforms use it, while format-first felt unfamiliar and only made sense to returning learners. Testing confirmed topic-first as the clearer, universal choice.
USER INSIGHTS
Learners wanted different things, but the web journey failed them all
Who we served
From Diverging Needs to Shared Outcomes
New Learners: Seeking Clarity and Trust Before Purchase
First-time users needed clarity to begin. They wanted navigation that guided them into the right topics, essentials that proved a class was worth it, and checkout flows that felt safe.
Returning Learners: Expecting Familiarity and Speed
Returning users expected speed. They relied on familiar entry points, concise class details, and easy access to tickets so they could rejoin without friction.
Shared Values: Wanting Certificates to Advance Careers
All learners cared about outcomes. Certificates were seen as proof of effort and career assets that could strengthen resumes and applications.
Back to Pain Points
Learners Struggled to Navigate, Trust, and See Value
Newcomers got lost in confusing navigations, returning users couldn’t quickly see class value, and checkout felt unclear and unsafe. After purchase, certificates were hard to find, weakening their role as proof of effort.
Framing the Problem
Product Strategy
Growing Learners Inside the App
ExpertClass needed to scale user base, not just migrate the web. The strategy was to embed learning into the career journey so learners could start, stay, and return.
Design Principles
Making Learning Intuitive, Trustworthy, and Ongoing
Be Clear
Navigation and value must be obvious.
Be Credible
Payments and classes must feel safe.
Be Continuous
Returning learners should stay in flow.
Goal
Unifying the Learner Journey
The old web experience scattered learners across multiple entry points, making it hard to stay in flow. On mobile, we rebuilt ExpertClass as a single, mobile-first journey that supported exploration, enrollment, and proof in one place.
Solution
Fixing the Moments Learners Struggled Most
Learners got lost in split navigation, couldn’t refine searches, and struggled to judge class value at checkout. We redesigned each step to remove friction.
Homepage Confusion Fixed with Topic-First Themes
Learners no longer split between topics and formats, popular themes surfaced to guide exploration.
Limited Discovery Expanded with Lists and Filters
Learners could browse by topic while still filtering by format and sorting by price, and time to find classes faster.
Checkout Uncertainty Simplified with Clearer Flows
Class benefits and instructor info appeared upfront, with a fixed CTA and visible promo code field to streamline payment.
Scattered Certificates Centralized in the Career Profile
Tickets and certificates, once scattered across pages, were centralized in one career profile tab for easier access.
Design Trade-offs
Design trade-off
Simplifying Class Discover for All Learners
Context
New learners relied on sorting by time and price, while returning learners still searched by class format. On mobile, we had to decide: reuse Glints’ job marketplace filter or adapt a lighter design for classes.
Option A: Reuse existing filter
Verdict
PROs
Consistent with job marketplace, minimal engineering effort
CONS
Overly complex, format filter hidden in menu
Option B: Lighter Variation → Chosen
Verdict
PROs
Format surfaced upfront, quick sort for time/price
CONS
Required new states, slightly larger scope
Decision
I chose the lighter variation, prioritizing clarity for new learners and continuity for returning learners. The design later influenced Glints’ system patterns, proving small deviations could set stronger foundations.
Outcome
Design That Drove Results
Redefining ExpertClass for Mobile Learners
Within 8 months post-launch, ExpertClass became part of Glints’ app journey. Unified navigation, trusted signals, and visible proof drove adoption at scale.
27K+
Weekly active users
45%+
Share of WAU from mobile
Design in Action
Transforming Complexity Into Confidence
Learners struggled to navigate, trust, and see value. Redesigning flows with clear categories, reviews, and certificates made the experience intuitive and trustworthy, driving growth.
Reflections
Clearer experiences today, stronger career impact tomorrow
Learning & What Came Next
Designing for Growth, Building for Retention
What I learned
Strip complex features into faster workarounds to ship on time.
Choose user clarity over strict consistency, then fold lighter filters into the design system.
Solve Android payment edge cases to prevent double charges.
Adapt web flows to mobile with topic-first navigation and persistent CTAs.
What came next
I drove research and experiment initiatives to test learner retention, quickly killing weak hypotheses like scheduling flexibility. I also set up notification and app update flows, paused by reorgs but later informing future iterations.
AfterThoughts
If I Could Do It Differently
With today’s AI, I’d tie learning more tightly to job applications and career growth.
Recommend classes by job search
Surface courses connected to the roles learners are applying to, raising motivation.
Link certificates to profiles
Make achievements visible immediately after completion to support advancement.
Show career outcomes
Show how past learners applied skills in jobs to strengthen trust and motivation.
