Designing Glints’ first mobile learning experience
Overview
Learners needed clearer navigation and more credible outcomes to build trust in ExpertClass. To scale, Glints had to move beyond a fragmented web add-on and make ExpertClass a core part of its mobile career ecosystem. As the sole designer, I redesigned the end-to-end learner journey to improve navigation, build trust, and drive engagement.
Role
Sole Product Designer
Team
1 PM, 5 Engineers
Platform
EdTech
Timeline
6 months
Context
Bringing Learning Into the Career Ecosystem
Glints is Southeast Asia’s leading job marketplace, and ExpertClass functioned as its LinkedIn Learning, providing live expert sessions. By 2021, it had grown on the web but stayed disconnected from Glints’ fast-growing mobile app.
Indonesia
Main Market
2K+
Monthly Learners
1K+
Live Classes
Challenge
A Web Experience That Didn’t Fit Mobile
ExpertClass was built for the web but needed to scale into Glints’ mobile app. I evaluated and found the mobile experience required more intuitive exploration, compliant payment flows, and cohesive journeys for new and returning learners.
User Needs
Learners Need Clarity, Trust, and Visible Value
I interviewed new and returning learners and found they needed clearer value, simple onboarding, and secure payment flows, especially price-sensitive users wary of scams.
Framing the problem
How might we make the mobile learning experience
simple, trustworthy, and valuable
for new and returning learners?
Strategy
Growing Learner Adoption Inside the App
ExpertClass needed to scale its user base, not just migrate from the web. The strategy was to embed learning into the career journey so learners could start, stay, and return seamlessly within Glints’ mobile ecosystem.
Lower Discovery Barriers
Clear value and simple navigation to reduce discovery friction
Design for Trust
Clear, reassuring payment so it isn’t seen as a scam
Ecosystem Integration
Certificates should be integrated into the career profile
Competitor Analysis
Topics as Primary Navigation, Formats as Filters
To redesign the platform navigation, I analyzed competitors who used topics as the primary entry point, supported by formats and themes as filters to enhance discovery.
Concept Testing
Topic-First Preferred as the Primary Navigation
I tested two navigation prototypes with learners of varying familiarity. Topic-first emerged as the clearer, more universal option, while format-first only worked for returning learners.
Solutions
Fixing the Moments Where Learners Struggled Most
Homepage Confusion Fixed with Topic-First Themes
Learners were no longer split between topics and formats, and themes helped guide exploration.
Limited Discovery Expanded with Lists and Filters
Learners could browse by topic while filtering by format and sorting by price and duration, helping them find classes faster.
Checkout Uncertainty Simplified with Clearer Flows
Class benefits and instructor details were placed upfront, with a fixed CTA and visible promo code field to streamline payment.
Scattered Certificates Centralized in the Career Profile
Tickets and certificates, once scattered across pages, were centralized into a single career-profile tab for easier access.
Outcome
Driving User Engagement 8 Months After Launch
27K+
Weekly active users
45%+
of WAU on mobile
Reflections
Designing for Growth, Building for Retention
Clarity over consistency
I learned that users respond better to clarity than to strict visual consistency. Prioritizing clarity first, then folding refinements back into the design system, produced far better outcomes.
Designing with platform constraints in mind
Handling Android’s payment edge cases early taught me the value of anticipating platform rules, not fixing issues after launch.
Mobile requires redesigning flows, not porting them
Transforming web flows into mobile meant rethinking navigation, CTAs, and entry points altogether, not just adapting layouts.
Afterthoughts
Designing for Growth, Building for Retention
Recommend classes by job search
Surface classes tied to the roles learners are applying for to increase relevance and motivation.
Link certificates to profiles
Make achievements visible immediately after completion to help learners demonstrate progress.
Show career outcomes
Highlight how past learners applied their new skills in real roles to build trust and motivation.
Conclusion
A Foundation Ready for What Comes Next
After launch, I led research and experimentation to probe retention patterns, quickly eliminating weak hypotheses and identifying the most promising paths. I also set up the notification that later drove user reengagement.
The work concluded with a scalable, clarity-first foundation ready to support the next wave of growth.