Glints — Southeast Asia’s Leading Job Marketplace

Glints' first monetization blocked job posting and threatened platform growth. As sole designer, I tested pricing approaches, designed a two-part pricing system: Subscription controlled capacity, self-serve boosts controlled performance. Together, they restored recruiter autonomy and enabled scalable growth.

Role

Product Designer

Team

2 PMs, 6 Engineers

Focus

Monetization Tool

Timeline

7 months

Context

Southeast Asia's LinkedIn Needed Revenue Stream

Glints is one of Southeast Asia’s leading job and talent marketplaces. In late 2022, rising competition led the platform to launch its first revenue stream by charging recruiters for posting jobs.

Indonesia

Main Market

6M+

Job Seekers

60K+

Employers
Constraint

Charging Should not Stop Recruiter from Posting

Competitors grew faster while Glints targeted 5× more successful hires by end of 2023. But unclear pricing or unpredictable costs could stop recruiters from posting jobs, slowing the entire platform and harming network effects.

User Needs

Two Critical Moments: Planning and Result Review

From user interviews and sales field insights, I identified two critical needs: upfront pricing clarity when deciding to post and instant visibility recovery when jobs underperformed.

Plan Hiring

Two Critical Moments: Planning and Result Review

After launching the first model, I led usability testing revealing 43% couldn't distinguish pricing rules. Combined with sales reports of post volume drop, I identified recruiters needed transparent costs to budget and post confidently.

Review Results

Recruiters Needed Instant Job Visibility Boost

I conducted competitor analysis, framed timing trade-offs, and validated with sales: boost after posting not only reduced posting friction but also enabled instant, on-demand performance control when jobs underperformed.

Problem

How might we give recruiters
control over costs and performance
across the hiring journey?

Strategy

Subscription for Planning, Visibility Boost for Performance

I designed a recruiter pricing system with 2 parts: subscription for predictable job posting capacity with reusable slots, and self-serve boost for instant performance control. Together they balanced recruiter autonomy with revenue growth.

Solution

Pricing System Addressed Planning, Flexibility, and Urgency

I designed each solution to address specific hiring moments: viewing subscription plans and capacity, reusing slots when priorities shifted, and boosting visibility instantly when jobs underperformed.

Planning Hiring: Unified dashboard and pricing page showed total budget and options
Post Jobs: Reusable slots let recruiters reallocate without repurchase
Review outcome: Self-serve boost fixed underperforming jobs without delay
Outcome

From Pricing Chaos to a Scalable System

9 Months

From zero to complete system

60%+

Boosts orders via self-serve
Reflections

Designer as Frontline, Bringing Clarity

Leading with trade-offs, not guesses

When leadership couldn't define requirements, I presented trade-offs instead of guessing. Framing choices to revealed priorities and gave the team clear scope to move forward.

Learning from available resources

When there was no time for user research, I mapped sales needs to competitor patterns to gain enough insight to guide design at the beginning.

Bringing clarity as design leads

Details piled up without answers. I initiated alignment sessions to surface blockers and make design the single source of truth. These became the team's platform for resolving ambiguity.

What’s Next

How Today’s AI Could Maximize Hiring ROI

Predict visibility boost timing

Predict optimal timing from market signals to maximize ROI and reduce waste.

Auto-suggest visibility boosts

Suggest boosts when jobs underperform to reduce guesswork and decision fatigue.

Clarify visibility boost and package value dynamically

Show predicted ROI dynamically, making value obvious and strengthening adoption.

Conclusion

A Foundation Built to Scale

After my departure

In 2025, the system scaled to 3,400+ subscription renewals, 50%+ visibility boost repurchase rates, and supported 1M+ hires in 6 months. Clarity-first design built to last. The foundation proved durable.

What the team says

“She distilled unclear scopes and conflicting priorities into clear, structured decision paths, enabling the team to move forward.”

Wei-Hsuan Tang

Principal Product Manager

“Rebecca excelled as a designer at Glints, leading the complex Wallet feature from ambiguous scope to successful launch.”

Bernard Wong

Senior Product Designer

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© Rebecca Hsiho, 2026